Hong Kong is facing an unprecedented political gridlock. Yet amidst all the economic, social and environmental challenges, the city is ill afford to stay put. It is high time for businesses, philanthropists and foundations to provide the impetus for change.
The economic and social well being of a community is closely intertwined with business performance and profitability. More and more businesses now understand that CSR as a marketing concept is no longer adequate. To attain sustainable growth, business has to first and foremost address the needs of a society and give due regard to the interests of multiple stakeholders. ‘Doing good’ is not a responsibility and an after thought, but a pre-requisite to ‘doing well’. Such belief has led more and more business leaders taking a more proactive role in addressing economic and social challenges.
Unilever and GE are clear examples of how business turn social and environmental problems into new business opportunities through innovative offerings and practices.
The Itasca Project in America’s Minneapolis–Saint Paul region demonstrates how business can work together for the collective good. Established in 2003, it is an employer-led alliance seeking to revive the economic competitiveness and the community well being of the region. Working closely with government, educators and NGOs, business leaders lead task forces on key strategic issues such as generating quality job-growth and forging stronger collaboration between business and universities.
Mark Zuckerberg led a new approach to philanthropy by creating a limited liability company for for-profit investing in new technologies and public policy advocacy to solve the world’s biggest challenges.
Traditional philanthropists and foundations can also become drivers of change by investing in startups that can make a difference. Earlier this year, the Rockefeller Foundation and Unreasonable Institute in the US launched the ‘Future Cities Accelerator’ to encourage revolutionary solutions to complex urban problems.
Hong Kong has a vibrant business community, the largest number of HNIs in Asia and a strong tradition as a free wheeling community. The current political stalemate should not be an excuse for doing nothing. The above international best practices have shown that:
- Business can take the leadership in driving economic and social prosperity. The dividing line between for-profit business and NGOs (or social enterprises) are blurring.
- Philanthropists and foundations should innovate their charity giving approach by supporting for-profit startups in creating innovative and sustainable social changes. More funding also needs to go into public policy research.