· Good design channels creativity into innovation. It ‘matches people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity’.
Design has increasingly evolved to become a strategic tool and process, through which businesses use to identify and develop new market opportunities. The more design is embedded at the strategic level, the greater its impact is on the sustainable growth and development of an organisation. Similarly, design capability has to be developed across the economy and the society.